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Best SEO Tools

Best SEO Tools

No matter if you are an SEO Expert or Website owner, you must need some SEO tools to monitor your website regularly. You need tool to monitor your backlinks profile, SEO optimization or even for Rank Tracking. So here are some Best SEO tools that every SEO exert uses

 

Best SEO Tools Every SEO Expert or Website Owner need

  1. Ahrefs SEO Tool

Ahrefs is a SEO research tools used by online experts for SEO and backlinks analysis. Aherfs usually assist the website owners to measure the ranking of the website. It clearly shows the keywords which give higher traffic to a website of a competitor. Ahrefs operates with numerous metrics of SEO for analyzing and delivering a large number of results for each analysis of a website.

Ahrefs SEO Tool

The Valuable Features of Ahrefs Include:

  • Generating millions of keyword ideas.

Ahrefs is empowered by the biggest global database of the keyword. Currently, it holds more than 4.3 billion phrases and words from over 100 countries, and the number is growing in a robust way. Ahrefs uses 4 distinct algorithms suggestions.

  • Phrase Match: A user uses this method to obtain ideas of keyword that contain the appropriate match phrases of keyword or keywords seed.
  • Having Same Terms:Ahrefs are used for generating keywords list and phrases key that include the characters of keywords seed irrespective of the order given.
  • Also, Rank for: Ahrefs uses this detailed algorithm for uncovering the keywords that attract traffic for the keyword seed. This can assist greatly one to go far beyond the keyword seed.
  • Suggestions Search: It shows a keyword list of ideas that show up in Google when one types the searching query.
  • Searching for newly identified keywords each month.
  • Ahrefs is used to recognize fresh recognized keywords on a website every month.
  • Checking traffic estimates for every page ranking top ten.

Ahrefs are used by the SEO experts to measure the traffic of every page. This is done by crawling the content on web pages by gathering petabytes information.  This happens in a fraction of seconds and the versatile Ahrefs gives substantial information to rely on by the user.

  • Seeing history ranking for every keyword.

When the user of Ahrefs wants to see the ranking history the individual is supposed to click on the show chart history button on the right side of the dashboard.  For every kind of keyword, one can view the ranking position of the website.

  • Seeing Google Engine Search Results Volatility Page.
  • Ahrefs are powerful SEO tools to check on the instability of web pages. A trillion of sites pages may seem okay, but they are very volatile to be added to the indexes of Google because they don’t meet the criteria of Google Algorithm. Uncovering gaps content for pages and domains.

Ahrefs Gap Content Tool permits one to uncover the gap content by massively listing the keywords that one is intending to target.  It is beneficial one to know the keywords of a competitor.

  • Monitoring websites outbound links.

Ahrefs are backlinks checker.  It is usually used to see the websites that are connecting to someone website especially comparing the backlink profile quality.

  • Discovering content tools for tracking competitors.

Ahrefs assist the user greatly by finding out the pages of the site of the competitor.  The sites which are giving a large number of traffic, backlinks, and social shares of a competitor’s site are crucial information to be known by the owners of websites.

  1. Semrush SEO Tool

Semrush SEO Tool

SEMRush is the best alternative of Ahrefs for monitoring Your website as well as your Competitors website. SEMRush has some outstanding features including:

  • Semrush is a dependable tool to be used by online SEO veterans for providing intelligent information that includes the following:
  • Website Traffic
  • Projecting Keywords
  • Adwords Spend
  • Site Auditing
  • Topic Researching
  • Generation Lead

Website Traffic

Website traffic is the quantity of information received and sent by people to a site.  Semrush usually shows an approximation of monthly visits to a site from a specific location. This helps the website user to know the location which has highest website visitors.  It also shows the estimate of pages that individual person that keeps on visiting on a given session. It is the role of Semrush to compare and benchmark variety of sites.

Projecting Keywords

Semrush is very reliable on checking the keywords on a website.  When a website owner enters a phrase or a word on the bar search one sees the volume of the keyword, level of competition, results number, and CPC. Modules information can be obtained by pulling deeper research keyword report.

By Semrush use, it enables one to find extra keywords with metrics which are competitive. This assist in determining if the keywords are useful for a specific site. Semrush is used in showing the difficulty and cost of any keyword ranking.

Adwords Spend

Semrush is used in choosing Adwords group and Keywords PPC for allocating one ad budget. The PPC Tool Keyword gives a simple avenue in planning and setting up an optimized Campaign Ads of Google. This tool helps the user to keep organizing the keywords at the ad group and campaign level. The most general mistakes done when using PPC is to bid for keywords which are most competitive or the failure of adding unnatural keywords to a campaign.

Site Auditing

Semrush is a powerful tool that is used to measure the ranking of a website using crawler bots.  Semrush checks keenly on the broken links, contents which are duplicated, AMPs analysis, implementation of HTTPS, and the appropriate usage of hreflang attribution. Semrush also has the ability to exclude or include some pages and auditing the desktop or version mobile of a specific site. Semrush site auditing is done in a fraction of minutes when crawling to different kinds of pages.

Topic Research

Researching on a specific kind of topic assist the strategists, SEO experts, and content writers in efforts of content searching. The appropriate manner to search for a given topic is by entering a topic in the bar search. Afterward, the Semrush generates a series of cards of connected ideas and subtopics to be included on the content that is to be researched. This should be done in generating new ideas for fresh articles, topics, or headlines that should be written down.

Generation Lead

Generation lead is quite beneficial to websites owners because it provides noble ideas for getting additional customers. It is usually designed for digital agencies for marketing and consultants SEO that are independent for getting new clients. Lead Generation has a specific place where customers fill their email addresses to the company enquiring a specific kind of information.

 

  1. Majestic SEO

Majestic SEO

Majestic SEO can be defined as an analysis of backlink platform used by SEO experts. Backlinks are valuable and significant used by website owners to rank their sites on the first page of Google.  Majestic SEO tools have different prices depending on how an individual uses it. Majestic SEO was normally priced in Pounds of British but now can be bought in US Dollars or Euros.

Majestic SEO can be got from free searches on daily basis by the creation of a non-chargeable account. The unlimited searches can be got for free by using Virtual Private Network to hide the IP of a Personal Computer. It is recommended website user to use the paid version of Majestic SEO.

Majestic SEO is used for a number of reasons. These include:

  • Looking backlinks number directing to the website.

The user of Majestic SEO is supposed to go to Majestic position and plug the site one want to check the bar of URL. After a short while, the user is usually taken to Tab Summary. The user of the Majestic SEO should use the following procedures:

  • Trust Flow: it is grounded on the basis of authentic sites from manual review of Majestic’s of the Website. Trust Flow is usually used to display the closeness of a link to an authentic site seed. The more the link of a website is close to an authentic site the higher the rank of a website.
  • Referral Domains: this usually helps the number of different kinds of websites connecting to a site that is being analyzed.  It is the most excellent way website users can use to gauge the level of ranking of a competitor. The power and the authority of the website are quite significant because it helps the Google to rank the website on the first page.
  • The flow of Citation and Trust Flow: A flow of citation and trust flow is usually used to estimate the equity of a link. The usefulness of a website is measured by the strength quality of backlinks.  The more the quality links of the website the higher it has the authority and the flow of citation.
  • Backlink History: The history of backlink is usually found on the bottom of the tab summary. The Summary Tab usually contains anchor text, backlink history, and breakdown backlink. Anchor texts are the words used in making a link.  The Anchor Texts usually assist the Google in understanding website pages what they contain. The higher the number of links directing to a website the more authoritative Google identifies the site.  History Backlink usually comprises 3 distinct kinds of graphs. It contains a big graph, right top graph, and right bottom graph. The big graph usually gives the information about the kind of links the profile backlink comprises. The right top graph manifest Following versus No following and the right bottom graph usually gives the report of the number of links removed.
  1. Keyword Everywhere

Keyword Everywhere

 

Keyword everywhere is a program installed on a browser for free.  It can be installed easily on a Firefox, or Chrome. Keyword everywhere assists the user by scrapping data keyword of different websites and analyzing the rate of a competition of different competitors.  This helps the researcher to make a very wise decision as marketing is concerned particularly in checking if the keyword data is applicable to be used for SEO purposes.

 

Keyword everywhere tool assists greatly in providing information spontaneously for a specific error that needs to be sorted out promptly.  It also checks the keywords synonyms which are at the foot of the Google Page Results. It specifically shows beneficial Google search keyword volume, charge per click, and data competition of keywords on different websites.

 

Keyword everywhere tool assists profoundly bloggers, advertisers, and copywriters worldwide on matters of SEO search.  The tools save the user a lot of time that could have been used on data copying from a site. Keyword everywhere allows anyone all over the world to trace long-phrases tail with correct volume search, data competition, and CPC.

 

Using Keyword everywhere helps the user by not perpetually switching keyword and Google Planner Keyword.  The software assists the individuals by easing the operation of searching the appropriate keyword on a website. Keyword everywhere greatly helps to get to metrics keyword for regarding any keywords list and permitting one in downloading the lists of Excels, PDF formats files, and CSVs. The websites that are supported by Keyword everywhere are numerous in a number. These include:

  • com: the information is displayed on the textbox search.
  • Google Console Search: the data is portrayed on the Search Page of Analytics.
  • Analytics Google: the information is revealed on the Search Engine Optimization and Organic Positions.
  • Trends of Google: the information is usually shown on the widget queries.
  • Google Planner Keyword: the facts are displayed in a fresh column.
  • YouTube: the info is revealed in the brackets of the search box
  • Amazon: the information also is shown under the box search.
  • eBay: the data is displayed under the box search.

 

Keyword everywhere values privacy and confidentiality a 100%.  The browser sends some information to the main server of the company for quick retrieval of metrics keyword. This is done in order to combat the irregular malpractices of hacking and cracking other peoples’ data for selfish gain.  In case the Keyword everywhere saves an individual saves the data keyword it is meant to display the metrics keyword of the owner.

 

Keyword everywhere is versatile software to be used currently. It identifies the words one need to know for the top ranking.  Keyword takes a very short time to download either on Chrome or Firefox. It can permit someone to download a great number of keywords and listing them in one place. This software should have been credited to be one of the best.

 

Keyword everywhere is recommended for the beginners and for web experts’ people.  The stats keyword is highly accurate and the information obtained from doing the search is relevant and profitable.

 

 

 

Negative SEO Services- The Dark Art of SEO

We are offering Negative SEO Services That is consisting of Spam Blast Attack, Negative Links, Adult Anchored links, and Copy Paste Attack URL shorting and open redirect.


If you are looking for Negative SEO service that really works then place an order and chill. We will do everything you need to derank.

PLAN - PRICE

Description

Free Trial

Projects

SSL

Storage

Domains

Sub-domains

Your Text

START UP - $ 99

100K Spam Links

20 Copy Paste Attack

URL Shorten

Adult Anchored

Increase URL Spam Score

2-4 Days

1 URL

DISTROYER - $ 399

500K Spam Links

Indexing

20 Copy Paste Attack

URL Shorten

Adult Anchored

Increase URL Spam Score

5-7 Days

1 URL

ULTIMATE - $ 599 (Recommend)

999K Spam Links

Ping+Indxing

50 Copy Paste Attack

URL Shorten

Adult Anchored

Increase URL Spam Score

s

5-10 Days

Max 2 URLs

 

Ever since Google rolled out its Penguin Algorithm Update in 2012, millions of websites have been hit with harsh penalties for using black hat SEO techniques. While this is a good thing to ensure that hard work and ethics pay off for the genuine website owners, it also opened a sneaky avenue for nasty people who now exploit the system to convince Google to penalize their competitors. To achieve this, these villains bombard their competition’s sites with harmful SEO techniques with the sole aim of triggering loss of rankings. This entire process is known as negative SEO.

 

What is negative SEO Services?

Negative SEO is simply a suite of dark and unethical tactics and techniques often used by people looking to sabotage the rankings of a particular competitor’s site on search engine results. In most cases, this comes as a calculated move by a disgruntled or overly ambitious competitor; however, it sometimes might be unintentional.

There are two types of Negative SEO – off-page and on-page.

Negative off-page SEO is the most common whereby external forces attack a site in an attempt to soil its reputation on the face of search engines. This can range from content scraping and duplication, fake reviews, malicious link building, and social engineering attacks among others.

On the other hand, negative on-page SEO entails common mistakes committed by a webmaster (often unknowingly) and which trigger Google’s penalty. This can include over optimization of keywords, anchor texts, and duplicate content.

Why do people send negative SEO attacks?

The simple answer to this question is that – negative SEO works, at least in some cases.

The perpetrators of these vile practices understand that they can try to beat the system and use that leverage to bring down their competition. They will do whatever it takes to outrank their main competitors, only that this time they do it by soiling their reputation in the hope that Google will favour their sites for top rakings thereafter.

Other negative SEO criminals will do this with an aim to extort or blackmail their victims. For example, they could demand to be paid a certain amount of money to remove harmful links directed to these websites. Others do it just for fun.

In some cases also, negative SEO could be totally unintentional such as in the case where an SEO expert or even website owner engages in shady or obsolete tactics in the hope of getting quick rankings.

Is negative SEO real?

When it comes to negative SEO and its impacts, there’s no shortage of public cases where tens of bloggers, both little-known and big industry leaders, describe their experiences in the hands of villains.

For our example, we’ll take a look at one of the most publicized case studies that involved Ginger, the popular grammar and plagiarism software. In a detailed post, Yonatan Dotan, the lead SEO at yellowHEAD, explains exactly how this website lost well over 90% of its traffic within less than 10 days after getting involved in a (rather unintentional) negative SEO attack.

His agency was working with Ginger for its SEO work at the time when one day they woke up to a disturbing email from Google notifying them that the site had been hit with a site-wide manual penalty. Reason given? They had involved themselves in building unnatural links.

A close backlinks analysis later revealed that Ginger had accrued a significant number of spammy links from shady content about pharmaceuticals, gambling, and pornography.

To try and recover the website, Yonatan and his team mobilized everyone at Ginger to help in identifying andnoting down all the spammy links. They then compiled in a disavow file and submitted a request for reconsideration. The penalty was revoked nearly a month later and Ginger recovered a majority of its rankings thereafter.

 

If you’re not yet convinced that negative SEO exists, then the above service which is open on Fiverr.com (and many other online jobs marketplaces) will help you understand that this is a grave problem staring at all genuine digital marketers. Discussions on black hat forums depict an even bigger problem as people there openly share their ‘happy’ experiences of how they successfully managed to drag down other websites; sometimes just for fun.

Luckily, Google has also continuously tried to stay a step ahead of these rogues as it strives to protect its best clients that give everything to provide users with valuable content and solutions. The search engine giant has managed to fine tune its systems to ensure they’re incredibly good at spotting occurrence of negative SEO. In some cases, it will just ignore the attempts or even in a strange twist,improve the rankings of the targeted website.

However, should you get affected by these attacks, keep calm and create a sound strategy to revive your site. In the following section, we describe effective ways you can use to recover any site affected by negative SEO.

5 Most Common Negative SEO Tactics and How to Prevent Them

Spam links

Malicious link building is arguably the most common tactic used by proponents of negative SEO, and for a good reason – it’s extremely easy to implement. Luckily, its effectiveness is dwindling quite rapidly now as Google continues to improve its linking algorithm and other related functions. This means that most bad links sent today often end up causing less damage than it was the case some years back.

Spammy links often take different forms with the most common ones being links from irrelevant forums, low-quality directories, comments on lowly and irrelevant websites, and sitewide footer links.

How spam link building happens

An attacker will begin be creating a random network of links by leaving hundreds or even thousands of spam comments andspammy links on forums that are rarely moderated as well as abandoned blogs.

As if that’s not enough, theseattackers will often use certain anchor texts which they’re sure will highly trigger Google’s Penguin penalty. This can range from over optimized anchor texts that contain your main keywords or strange words that Google hates.

For example, if your main keyword is ‘negative SEO’, an attacker may choose to use ‘negative seo’ as the anchor text for all oncoming links that they send from their link farms or comments. This is likely to raise Google’s antennae and make the search engine believe that you’re possibly trying to manipulate anchor texts for your backlinks. In the end, Penguin may be forced to depreciate all links that contain these words – including the quality links that you had acquired legitimately before the attack hit.

What to do to minimize effects of spammy links

The first and most important action to take once you notice an influx of low quality links or a sudden drop in rankings is to conduct a backlinks analysis. There are a few ways to do this;

  1. You can log on to your Google Search Console and check your portfolio of links. Here, try to primarily focus on links that you’ve not created yourself, at least consciously.
  2. You can also subscribe to one of the several quality paid SEO tools like Ahrefs, SEO Powersuite, or Majestic which are very thorough when it comes to auditing backlinks. Majestic is particularly very effective as it automatically sends email alerts every time your site acquires a new link.
  • If by any chance you identify a strange pattern in the amount and velocity of links, the next step is to find out whether the anchor text used in these newly acquired links follow a particular pattern.
  1. If you keep a historical record of all the links you’ve acquired over time and their specific anchor texts, try to compare the record before the attack and the current one. This helps you approximate the amount of work needed to return the keyword density to a level that Google considers “right” for your website.

For example, if your keyword density for a particular keyword was 2% before the attack and now stands at 5%, it means you’ll need to put effort to cut down the extra 3% to be able to enjoy the results you had earlier on.

  1. Reducing excessive anchor texts can be done in two main ways – by removing the newly added links pointing to your website or by acquiring more quality links with brand or neutral keywords. The latter strategy helps to dilute the spiked anchor density caused by the negative SEO attack.
  2. To remove the spammy links, you can use two main methods – you can reach out to owners of websites in which oncoming links are found. Request them to manually remove them or add a ‘no follow’ attribute to them. If this method doesn’t work or is too tedious for you, consider using the disavow tool provided by Google in its Webmaster Tools. Below is a simple breakdown of how to use a disavow tool:
  • Create a list of all oncoming links that you think are doing your site more bad than good. You can arrange them in a spread sheet, outlining whether you need to disavow specific URLs or entire domains.
  • Thereafter, paste these domains/URLs in a notepad and perhaps add additional comments for your reference in the future. When you’re sure everything is recorded correctly, you can now go ahead to upload your disavow file in your Webmaster Account.
  • You should be able to see the effects in a couple days or weeks after Google has removed the bad links from your site. For more information the disavow process, click here.

Duplicate Content

It goes without saying that duplicate content can negatively impact your site ranking. Again, this is another avenue your competitors can use to lower your ranking.

How duplicate content happens

Put simply, duplication of content happens when identical copies of your web pages or posts are published in other domains. When many web pages with similar content are published, Google bots tends to get confused and this can often lead to ‘copy pages’ being ranked better than the original page (yours). It gets even more problematic if the content is re-published on a site that has more authority than yours.

If the attacker manages to have your content indexed before yours, Google may consider your attacker’s content to be the original content.

Also, content duplication can occur to people with e-Commerce sites. If you are promoting a product from a manufacturer, content you get from them may show up in Copyscape. This means you will have to make it unique by rewriting it. Keep in mind that Google rewards sites with original content. However, a competitor site can use a scraping tool to copy your ‘original product description’ and recreate it on another domain. If they get this content indexed before yours, then it means your web page will be flagged down for having duplicate material. However, this is only effective when your content is yet to be discovered.

Another way duplicate content issues occurs is through scraped content ending up being published across different domains. This is where content scrapers repost your content as their own. While Google can easily identify the original author of the content, it is still possible for your website to get penalized instead of spammer’s site. This is possible if Google had not crawled your website.

What to do to prevent content duplication

  • Use a tool such as Copyscape to determine if there are copies of your content elsewhere. If found, contact the webmaster and request them to remove it. If unsuccessful, report the scraping site via Google’s copyright infringement report.
  • Make sure to immediately index your articles as soon as you publish them. By indexing yours first, Google will know that you are the original author of the content and will, therefore, discard the rest of the pages that have copies of similar content as yours. In the end, it will be them that get penalized for publishing content that you own.
  • Make sure to use canonical tags on all your pages.
  • Always contact the webmaster of the site(s) containing the duplicated and request them to remove pages with your content. In some cases, they may be hacked and therefore publishing your content without them even knowing.
  • Report the problem to the hosting of the site publishing copied content.
  • Create Google email alerts for all the titles of your article. This means you get a notification anytime an identical copy is published elsewhere.
  • Contact Google, through their DMCA infringement report tool and request the search engine to de-index duplicate content.
Negative SEO Services

 

Hacking

Website hacking can occur in several ways as we’ll see below;

  • Injection of malicious code

You possibly already know that stuffing your anchor text with your main keywords can be quite detrimental to your SEO and search visibility.

However, there are other unpleasant ways competitors can use to harm your ranking- this is by sending spammy bad backlinks with unknown anchor text to certain pages in your link profile. If you notice this happening, it is possible that you’ve been hacked.

Hackers take advantage of some weak site code, especially on WordPress sites, when they want to inject and hide a code with links to certain pages they are looking to rank.

This is quite common on websites with high authority and good reputation. Attacker’s site will act as a parasites with the sole aim of boostingits ranking and relevancy using the hidden links posted on your website.

What to do to fix this

  • If you suspect that you’ve been hacked, but you do not see anything suspicious in your site code, check the suspect page on your Search Console using the ‘Fetch as Google’ tool. If the hacker is extremely good, there’s a likelihood they’re able to hide malicious content from you when reviewing the code or viewing the page. However, the Fetch as Google tool is able to reveal any new code in a page including a fishy one that goes undetected using other tools.
  • Monitor your link profile regularly using Search Console as well as other SEO tools such as Ahrefs or Majestic. This will ensure you detect anything unusual as soon as possible.
  • Ensure you host your site on a reliable hosting that has quick and reliable technical support team.
  • Always keep your plugins and WordPress updated, and use other security plugins such as Wordfence or Sucuri to make your site more secure.
  • DDoS Attacks- Distributed Denial-of-Serve Attacks

The aim of DDoS attacks is to continually crawl your site to make it difficult for your visitors to use and Google to crawl. Ultimately, they aim to take it offline as a result of server overload.

How this happens

Attackers use automated crawlers to send heavy traffic to your site with the aim of overloading your servers. If Google cannot easily crawl your site, chances are high that it will lower your visibility on its search results. Besides, any organic traffic you get will possibly not come back because of the poor experience they had with your site.

How to prevent and fix this

Monitor your site speed on a frequent basis. If you notice that your site is beginning to lag, and you don’t see any onsite technical issues, have your hosting company or webmaster review your server logs. This will help you to determine the source of your traffic. If you notice any malicious traffic load to your site, then you can block those crawlers with your htaccess and robots.txt.

Additionally, for WordPress sites, you can install security plugins such as Wordfence. This will help you to track traffic sources by location and IP, and automatically block them if they are malicious.

Wordfence security plugins to protect NSEO Attack

 

Finally, make sure to have a secure, reliable hosting; most cheap shared hosting will leave your site prone to negative SEO tactics.

  • Website Hacking

Hackers can attempt to gain access to your website, sometimes even with no intention of harming your SEO. They can do this to redirect traffic, steal information, inject a code, etc. However, if Google discovers that your website has been hacked, it will display a message in the search results that tell the searcher that your account may not be safe as it has been compromised.

How website hacking happens

A hacker identifies a security flaw in your site and uses it to gain access to your dashboard, database, or hosting account. Once they gain entry, they can execute their malicious activities including theft of personal information and credit card, redirect traffic to other domains they have control of, or even steal your browser cookies.

How to prevent and fix this

For starters, make sure to keep your site’s software up-to-date and also install security plugins to your website. Additionally, ensure to use HTTPS. Recently, Google has began giving warning to searchers that website that lack a HTTPS encryption are not secure. Majority of the people will not visit a site that has this warning. Of course, it’s not always cheap to migrate to HTTPS, but the effort and investment will be worth it. HTTPS adds more encryption to the data collected by your site thereby keeping it more secure.

Additionally, always lock down file permissions and directories and use strong passwords for sensitive accounts like your hosting and cPanel.

  • Hacking with the intention of creating negative SEO

Hackers can also try to gain access to your site with the intention of harming your SEO. If their goal is to implement negative SEO techniques, then you are less likely to notice their activities. This is because they might target pages that are rarely viewed.

A few of the negative SEO tactics they may employ include;

  • Adding disturbing or low-quality content to your pages
  • Replacing your unique content with duplicate content, so you get penalized
  • Replacing links to drive traffic to unethical sites or to their pages
  • Removing images and links from your pages

If your website is loaded with a lot of content and there are pages that receive relatively low traffic, it might be easy for subtle hackers to alter the structure of these pages, which will impact negatively on your SEO.

How to fix and prevent this

The main solution to this is to conduct regular auditing to your site and admin monitoring. When you regularly audit your website performance, it is possible to notice changes on your web pages. There are various SEO audit tools that can help you monitor your site.

Some of the signs indicating your site has been hacked include;

  • A sudden increase in traffic going to a few pages that were relatively dormant over the past few months or years.
  • A sudden influx of backlinks from websites that were not normally linking to you or backlinks to previously dormant pages.
  • Irrelevant keywords beginning to rank high on search results.

Hacking doesn’t necessarily come from your competitors; it can be one of your disgruntled employee who might be seeking revenge. If you recently fired an employee and didn’t entirely annul their access to your site, this can be one of the avenues they can use to spam your site.

Fake Reviews

Another negative SEO tactic which is becoming more popular recently is the creation of fake reviews about your site and then publishing them in pages such as Google’s My Business. Of course, bad reviews will not only affect your search engine rankings but will also damage your reputation online and possibly invite penalties.

What to do to fix this

  • Monitor your reviews on the sites where you publish your data to report any malicious reviews.
  • Control your online reputation with tools likeSERPWoo.
  • Gather real product reviews. You can do this by encouraging your customers to leave a positive review of your services and products on Google and other popular review sites.
  • Post customer reviews on your site.
  • Respond to all of the reviews, regardless of whether they are fake or not. Google rates responses to reviews and includes them in their algorithm. This means that a positive response to a negative review can counter the negative effect.
  • Claim social profiles on all social platforms. Even if you do not have intentions to use the platform to build your brand, ensure you have a social profile on the main social media platforms.
  • Never use fake reviews to safeguard your reputation.
  • Flag fake reviews so that Google and review sites can identify spammers and prevent them from further damaging your reputation and that of others.

Conclusion

While it is difficult to admit it, negative SEO is something that every webmaster needs to plan for just in case it hits. It’s a despicable business practice whose popularity seems to be growing by the day, perhaps due to the increasing competition on organic search results.

One of the most effective ways to mitigate the risks of being hit hard using this tactic is by increasing your site’s authority. Purpose to develop a strong foundation with Google by focusing on creating industry-leading content and acquiring powerful backlinks from authoritative websites.

Besides, make it a habit to monitor your backlinks and website in generalregularly to arrest any potential attacks as soon as they occur. Finally, be nice to other web ownersand your employees and avoid giving potential attackers the reason to attack you.

Increase Website Traffic in 2018

Increase Website Traffic

How to Increase Website Traffic

It’s no secret that a website owner’s biggest dream is to increase the amount of monthly visitors. Not just any visitors, however, but rather quality leads that can ultimately lead to higher engagement and/or sales.

This article covers some advice that’s commonly thrown around, but the aim is to dive much deeper into these to ensure maximum results.

Don’t Dismiss SEO

Search Engine Optimization, or SEO, has been around since the world wide web was conceived. And while SEO has drastically evolved over the years, the very practice of page optimization is anything but dead. You must need to Consider Basic SEO Fundamentals

In its simplest form, SEO is the process of maximizing your content for search engine discoverability.

The level of optimization you perform depends on the overall tone you wish to convey. A magazine-style or entertainment website, for example, may opt for cutesy headlines such as, “We Couldn’t Believe How John Smith Performed at His Latest Concert.”

On the other hand, a greater focus on SEO would likely turn the above headline into, “John Smith Concert Review.” In its simplest form, once again, the reasoning here is to use phrases that the average user is likely to search for.

Other SEO factors include the repetition of a target phrase throughout the page, your content’s general length, the amount (and quality) of accompanying links, among other advanced tactics. We will cover some of these a bit more later on.

 

Build Strong Relationships

Let’s create a hypothetical scenario: You walked into a store and asked the owner – whom you don’t personally know – to place a small banner ad for your business.

The chances of success here are dismal. In fact, rest assured the store owner will not freely help you under any circumstances.

On the other hand, let’s say you have known the store owner for a long while. You have scratched each other’s backs on occasion, and the two of you have an admirable amount of chemistry.

Chances are he would happily advertise a related business of yours – perhaps free of charge as a favor.

Think of websites in the same way as the above scenario. Websites have owners, and owners are people. Instead of seeing related blogs are competitors, consider them potential allies and perform some of the following:

  • Send a personal ‘Hello’ to the website owner
  • Regularly participate by commenting on their latest content
  • Follow them on social media
  • Regularly share any content you find genuinely useful
  • Provide constructive, non-offensive feedback when necessary

The above will likely lead website owners to link to your content, be it from the person’s blog or social media accounts. If this doesn’t happen automatically, kindly ask for reciprocation! A long-lasting relationship goes a long way.

Embrace Guest Blogging Opportunities

Guest blogging refers to the practice of writing content for a website other than your own. If you own a dog grooming business, for example, you may have a goal of contributing a guest post on blogs related to dog care. You can read this Guest posting guide

By building the aforementioned relationships, kindly ask to become a guest blogger on websites that are highly related to yours. This leads to various benefits which can ultimately increase website traffic:

  • The opportunity to link to your own resources
  • Spread your brand name across the internet
  • Establish yourself as an authority figure within your niche
  • Increased trust naturally leads to word of mouth

As you can see, guest blogging provides much more than a mere link to your website; it is a way to establish yourself as a known and highly trusted source for your target audience.

Focus On Your Most Popular Content

In all likelihood, some of your website’s articles are generating more traffic than others. Some are great performers while others have not been quite successful.

Wouldn’t it make sense to analyze your best performers and come up with similar topics and keywords?

For instance, let’s say that your list of “25 Best Websites for Music Lovers” is a winner. In this case, create a second list titled, “25 More Websites for Music Lovers” – or even breaking down more articles by genre, such as “25 Best Websites for Country Music Lovers.”

This tactic essentially embraces the beauty of not reinventing the wheel, as sometimes there is no need to fix that which is not broken.

Don’t Just Use Social Media. Master it.

It’s quite common to mention social media when it comes to increasing website traffic. Social Media Marketing to Increase Website Traffic in 2018What’s not so common, unfortunately, is breaking down every aspect about your chosen medium and leveraging it to the fullest.

Don’t simply share your latest articles on the usual suspects (such as Facebook and Twitter) and quickly move on to the next piece of content. Instead, consider some of the following:

Develop a social media schedule and abide by it

✅ Don’t just share an article once, but rather multiple times throughout the week

✅ Share other people’s content as much (if not more) than your own

✅ Analyze your social media traffic and experiment with different times, days, and headlines

✅ Be personable; share fun content to break the monotony (a dog grooming business may occasionally share a friendly or humorous dog meme)

✅ Social media deserves just as much attention as your website; this is where much of your audience potentially hangs out, after all.

 

Get Creative

Let’s expand a bit more on building a personal brand. Many businesses periodically engage their audience with strategies such as:

  • Customer incentives
  • Rewards to existing customers
  • Regular discounts
  • Periodic newsletters (ongoing communication is important)

Increasing website traffic requires you to treat it as a business and, as such, provide visitors with similar goodies on a regular basis:

√  Consider monthly giveaways only available to newsletter subscribers

√  Quarterly contests exclusively available on social media

Regular discounts of select products and services

√  Embrace a friendly image as opposed to an overly corporate atmosphere

 

Final Word

All of the above can gradually lead to increased satisfaction, whether your audience consists of customers or regular readers. Before you know it, word of mouth would also play a large role and ultimately drive to quality traffic and leads.

 

SEO Fundamentals That Will Never be Changed With Algorithm Updates

Google Algorithm

If you are a Webmaster or a blog owner, you must hear about the Google algorithm update history. When was the last time you heard about the algorithm update? I think, most recently, right?  1st August 2018, Google made the biggest core Algorithm update. They Consider, YMYL (Your Money, Your Life) update Along with other major Algorithm update. I know a lot of website Start dropping their website visitor after this Algorithm update. If you heard about it and made changes according to the algorithm rules, you are in safe zone.

Why I am talking about only Google algorithm update where as there are other big search engine like Bing and Yahoo?

Google is the most dominated search engine around the users. According to a report on searchengineland, 80% of total search engine users prefer to use Google as their Primary Search engine. Personally I also use Google because of their best filtering algorithm which provides the accurate date compared to Yahoo and Bing. If you consider the history of Search engine, you might know that Yahoo is older than Google.  Google has launched on September 15, 1997 (21 Years ago). Yahoo has launched on March 2, 1995 (23 years ago). Bing launched on June 1, 2009

Google Has become world’s most dominated search Engine, because of quality of data provided for users and it has become possible due to a large number of Algorithm update compared to other search engine.  Here are some Recent Google updates:

August 1, 2018- Google Broad Core Algorithm Update
Focused on YMYL (Your Money Your Life) Pages, Links quality and Relevancy, and Content Quality.

 

Mid-May 2018 – Algorithm Quality Update
Focused on Site speed, structure and Mobile friendliness, Quality of Content, thing Content Filtering and Content Duplication issue.

 

Mid-April, 2018 – Broad Core Algorithm Quality Update Announced
Competitive Analysis (Content, Backlinks, Community involvement, social profiles) and placed best Blog to top search

 

March 14 2018 – A Change to the Core Algorithm
Focus not to punish anyone but to place better rank position that are doing the best thing.

 

December 14, 2017 – “Maccabees” Update
The main Aim was place best Sites, including E-commerce on special day or seasonal offer on seasonal holidays.

 

March, 14 2017 – Google Fred is announced
The main Focused on Google Fred update was to find out low-quality Content. After the update, google remove Low quality content and place best place to quality content in SERP

 

Mid-January, 2017 – Intrusive Interstitial Penalty
The update was made for The Popup Penalty. Sites with Too much Popups got Penalty and removed from top SERP

 

So, if you are optimizing for Google Search Engine, you are done with other search Engine.

If you really want to survive, you have to keep an eye on the algorithm updates in a regular basis. There are some fundamentals algorithms for all Major Search Engine which will never be changed.

SEO Fundamentals That Will Never be Changed With Algorithm Updates

Make sure Bots access

First of all you need to make sure that bots can access your sites. If your site blocks Google bots to access your site you site will never be known by Google. Every Search Engine has own automated robot to “crawl” a site. Google has a powerful Robot called Googlebot that always looks for crawling a website or newly generated pages. If Googlebot can’t access your site, then Google will not index your website. To get index by Google and to get placed by google search page, make sure your robot.txt file allow Googlebot.

If you built your website on wordpress or with other CMS, you need not to worry about it because by default, every CMS allow all kind of bots. Your default robot.txt file will look like:

User-agent: *

Disallow:

It means all kind of web bots will be able to crawl your website. There top 3 Search engine boots are:

Googlebot

Yahoo!

Slurpbingbot

There are others boots:

AhrefsBot

Baiduspider

Ezooms

MJ12bot

YandexBot

If you want to disallow any specific pages, you can do it simply by editing your robots.txt file. For example if you want to de-index Terms and Condition, Privacy Policy, and Contact page, then your Robots file should looks like

Disallow: /contactus.htm

Disallow: /privacypolicy.htm

Disallow: /tos.htm

If you want to disallow specific boots, for example if you want to disallow “AhrefsBot” from crawling website, you need to add this to your robots file. If you do, Ahrefs will not be able to crawl your site.

User-agent: Ahrefs

BotDisallow: /

So, make sure that your website is Crawl able to all major search engines. They will come to your website randomly and crawl new pages to index and rank placement.

No alternatives of Quality Content

Nowadays Google’s main focus on Quality of Content. Content is the king. If you can keep updating high quality content regularly, I guarantee you that you will start getting rank with some long tail keyword even if you do no SEO of your site. Peoples Around say unique content but Google says unique with quality. You have to make people become interest of reading your blog post. You should publish Article with minimum 1000 words. I saw some article with 5k+ word and I keep reading the blog without being bored. That is called Quality content. If you can publish the best quality of content there will be higher changes to viral which will ultimately create your brand.

So my suggestion is, Read your competitors content or content from Google’s top 5 sites then make better, longer and more informative article. You will understand the value of quality content.

Make the best site structure

If you done with few articles in your website, work on site structure. Try to make a simple structure. It will help Googlebot to crawl your site easily. How Google will evaluate your site, will depend on how user and bot friendly your site structure is. So make a very simple site structure. Make sitemap and submit it to Google search console. If you have video in your site then make a video sitemap to get your video higher ranking. If you are using wordpress, then Google XML Sitemaps or Yoast would be the best plugin for generating your sitemap.

Site Speed – Responsiveness and Mobile friendliness

In 2017, There were several also several Algorithms which focused on site quality include Content quality, Site loading speed and mobile friendliness. As I mentioned above “Mid-May 2018 – Algorithm Quality Update” was the core algorithm update which focus on site’s overall quality. So you must focus on site loading speed, Responsiveness and Mobile friendliness. Nowadays Google don’t place higher ranking which are not mobile friendly and which take long time to load. So optimize your site for higher speed. Make your site mobile friendly and it must be responsive to any devices.

Trust is built in networks

This is one of the fundamentals that every search engine considers and it will never be changed. Your Network represents your trustworthiness. If you have bigger Network you become more trustworthy to search engine. You should not only build network on social platform but in your niche community. Try to make connection with trustworthy sites and community. Remember, the more links pointed to your site from trustworthy sites the more trustworthy you will be.

Rank Manipulated Tactics

I remember, when I start practicing SEO I was doing nothing but building backlinks as many as possible from high PageRank ( PageRank matrix is no longer updated) website. I did not care about the link relevancy. I used to creat Do-follow backlinks and it really worked. I remember, I used several SEO automation tools like Senuke, Xrumer and GSA SEO Ranker and I was successful to get rank 1. Most of the time I used blackhat SEO practice and I became successful. But After the Google penguin update (April 24, 2012) all of my sites got panelized. Some of them even got deindex by Google. The aim of Google penguin update was identifying blackhat seo and irrelevant linkbuilding that Manipulate SERP. So don’t try to manipulate ranking by creating irrelevant backlinks, PBN links or paid links. Paid guest posting from niche site should be ok if it looks natural.

So try to create relevant and natural links. Focus on more social signals. Don’t even dare to manipulate SERP.